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Is misrepresentation as dangerous as representation is powerful?

We talk a lot about the need for representation but do we ever have the chat about misrepresentation.

Is misrepresentation as dangerous as representation is powerful?



I recently spoke with a global organisation who enquired about ‘why’ supplier diversity was needed. An honest question, and a conversation I encourage.


We talked about unconscious bias, what influences unconscious bias, and how bias enters the sales and evaluation process.


I shared anecdotal stories and those of our suppliers who talk about their experiences and the imposter syndrome it creates.



  • Misrepresentation of communities in society fuels conscious and unconscious bias creating widening gulfs in equality.

  • Misrepresenting women as just housewives and not CEOs, or Pilots.

  • Misrepresenting black n brown people as criminals and not masterful innovators.

  • Misrepresenting the LGBTQ+ community.

  • Misrepresenting those with disabilities as unable and incapable instead of being unequivocally capable.


Is misrepresentation as dangerous as representation is powerful?. 



About Us

"Finding Diverse Suppliers is time-consuming as the process today involves researching against multiple databases."


Founded in 2019, Kaleida International is a B2B marketplace for Tenders connecting Buyers to Suppliers, and Diverse Suppliers. With a focus on helping the Chief Procurement Office achieve its ESG goals, and alerting companies to new revenue opportunities, Kaleida's fully-inclusive platform helps Buyers find, identify and assess Diverse Suppliers they can invite to Tender.


In 2023 Kaleida will publish £600b in both Public and Private sector tenders for suppliers, and Diverse suppliers to apply to. By increasing access to commercial opportunity, we believe we can drive equality through providing access to economic parity.

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