Kaleida's Bold New Chapter: SMEs Trading Together
- Jason Roberts, CEO

- Apr 24, 2025
- 2 min read
Updated: Jun 9, 2025
# Celebrating the Launch of Our New Project: SME and Diverse Supplier One-off Purchases from Each Other
🗣️ Let me explain where we are and why we’re celebrating this milestone.

## The Impact of Recent Changes on Business
Trump’s Executive Order 14151 and the Supreme Court's ruling on Affirmative Action significantly reduced our addressable market by 70%. This reality has forced us to adapt swiftly.
The beauty of SME businesses is their agility. We can react quickly to changes in the market and buyer preferences. At Kaleida, we embody this resilience. Adaptation is not just necessary; it's vital for survival.
On a personal level, my business means everything to me. I have children to feed, university fees to cover, and weddings to fund. My work isn't merely my passion; it’s my livelihood.
At one point, I worried we might need to shut down. However, after months of reflection, everything became clearer. My purpose resonates more than ever before.
"We'll continue to create as much access to revenue-generating opportunities as possible for Diverse Suppliers and SMEs💰."
## Our Vision for Supplier Diversity
For us, Supplier Diversity has always been about access to commercial opportunities. This core value remains unchanged. Given the shifts in the DEI market, we are addressing these challenges head-on. We aim to position Kaleida as the preferred procurement marketplace for SMEs, Diverse Suppliers, and UK/European Corporates committed to social value.
We will empower high-performing diverse suppliers to connect with corporate buyers through Private Sector tenders. Additionally, we will facilitate B2B transactions among SMEs through our inclusive marketplace and the innovative post type: One-off Purchase.

## Our Commitment to Economic Growth
Our commitment to inclusive economic growth is as strong as ever. We will achieve this through:
💰 Public Sector tenders.
💰 Private Sector tenders.
💰 SME one-off purchases.
"Our core tenets have adapted, but they have not changed."
Here’s what we will focus on:
✅ Seamlessly connect buyers to suppliers.
✅ Enable corporate buyers and peer businesses to expand their addressable markets beyond DEI-focused buyers.
✅ Maximize procurement efficiency for procurement professionals focusing on delivering social value.
✅ Fuel inclusive growth by intensifying our mission to create maximum access to revenue-generating opportunities.
## A Journey of Resilience
Wow! That’s a lot to digest, but I hope you join me in celebrating not only my commitment to SMEs and diverse suppliers but also my journey. It demonstrates that we can be resilient in adversity, adapt, and thrive.
About Us
"Finding Diverse Suppliers and validated SMEs is time-consuming as the process today involves researching against multiple databases."
Founded in 2019, Kaleida International is a B2B marketplace for tenders that connects buyers to suppliers, including diverse suppliers. We focus on helping Chief Procurement Officers achieve their ESG goals while alerting businesses to new revenue opportunities. Kaleida’s fully inclusive platform enables buyers to identify and assess diverse suppliers for tender invitations.
In 2025, Kaleida aims to publish £800 billion in both public and private sector tenders, including SME one-off purchases, allowing suppliers and diverse suppliers to apply. By increasing access to commercial opportunities, we strive to drive equality and foster economic parity.




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