Google's Change to SEO Hurts SME.

Google’s latest SEO shift is a wake-up call for SMEs if you rely on being found in search results. 

If you can’t be found by your customer, your sales, revenue, and income will be hit. 

👉Google just made a quiet move that could reshape the AI ecosystem. Last month, it quietly removed the num=100 search parameter, and the ripple effects are huge.

By limiting search visibility and surfacing AI-generated summaries, Google is quietly changing how the web works.

😱Less visibility means fewer clicks, fewer leads, and fewer chances for smaller businesses to be discovered.

For large brands with authority and resources, this is just another algorithm tweak.

But for SMEs and Diverse Suppliers who’ve long relied on organic search to compete, it’s a bigger problem and one that demands adaptation, but not panic.

Below are 5 things SMEs can do to stay visible in an AI-driven world?

1️⃣ Optimise for AI discovery. 

Structure content for inclusion in AI summaries and chat results, use clear language, FAQs, and schema markup.

2️⃣ Go multi-channel.

Build presence on LinkedIn, newsletters, podcasts, and niche communities where engagement still drives reach.

3️⃣ Create authoritative content. 

Share insight and lived experience that AI models can’t replicate. Your voice is your differentiator.

4️⃣ Build direct relationships. 

Own your audience through mailing lists, private groups, and subscriber content.

5️⃣ Collaborate and cross-promote.

Partner with aligned SMEs to share traffic, backlinks, and visibility.

In short, the rules of visibility are shifting but adaptability has always been the SME’s greatest strength.

The ones who evolve fastest will survive this change and be the early ones to survive and thrive. 

Have you noticed a drop in traffics to your business website?

Book a discovery call

About Us

"Finding Diverse Suppliers is time-consuming as the process today involves researching against multiple databases."

Founded in 2019, Kaleida International is a B2B marketplace for Tenders connecting Buyers to Suppliers, and Diverse Suppliers. With a focus on helping the Chief Procurement Office achieve its ESG goals, and alerting companies to new revenue opportunities, Kaleida's fully-inclusive platform helps Buyers find, identify, and assess Diverse Suppliers they can invite to Tender.

Our Goals for the Future

In 2025, Kaleida will publish £800 billion in both Public and Private sector tenders for suppliers and Diverse suppliers to apply to. By increasing access to commercial opportunity, we believe we can drive equality through providing access to economic parity.

Join the Kaleida Marketplace

Register on the Kaleida marketplace here: http://tenders.kaleida.co/

The Path Forward

As we move forward, it is crucial to remember that our mission is not just about numbers. It is about real people and real opportunities. Every diverse supplier we connect with a buyer represents a step towards a more equitable future.

Conclusion

Kaleida International stands at the forefront of a movement. We are not just a platform; we are a community. Together, we can ensure that diversity is celebrated and that competence is recognised. Join us in this journey towards inclusivity and fairness in the marketplace.

Let’s work together to create a world where everyone has the opportunity to succeed.